The Raptors have been re-branding for a while now. The #WeTheNorth campaign was launched ahead of schedule after a mid-season trade in the 2013-14 season propelled the Raptors into the post-season for the first time since the 2007-08 season.
The introduction of Toronto rapper Drake as the teams official Global Ambassador in 2013 helped the team’s image worldwide, because let’s be perfectly honest here, Drake’s doing a hell of lot more for the Raptors than the Raptors are doing for Drake. You’re welcome Toronto.
Last year was the Raptors 25th Anniversary and as such they had number of ‘throwback nights’ with the Raps playing in those infamous purple dinosaur uniforms.
Well, the re-branding continues and the Raptors had the most unique uniform unveiling of any NBA team this summer. Drake came out on stage at his annual OVO Fest in Toronto sporting the new alternate black Raptors jersey. He was wearing a Cory Joseph jersey. As all Toronto fans are aware, Joseph is a native of the area and signed as a free agent with this hometown team this summer. Joseph will wear number 6 next season as Drake is known to refer to Toronto as ‘The 6’ in reference to the local area code.
The Raptors new uniforms themselves seem fine to me. They have a simple, clean look to them, unlike the new Atlanta Hawks uniforms that look like some weird European soccer outfit (minus the sleeves).
Even if you hate the uniforms, you have to admit that they certainly have made the biggest splash this summer, all with the help of the team’s Global Ambassador.
P.S. – The Milwaukee Bucks win the first place prize for the best new uniforms this off-season.
*All image credits can be found on the References & Resources page.